Mon. Mar 4th, 2024

Here are a few words about advertising in the Great Falls Gazette. We are picky. We do not allow ads that are misleading or scammy. We do NOT accept ads for clickbait websites or for “companies” that make wild promises that are simply not true or proven. We reserve the right to refuse ANY ad from any party that is not local, state, or federal government (those ads have contracts that require us to print their ads verbatim.)

Ad production

Great Falls Gazette and Foxys Publishing Co can only provide simple ad production. Generally, we charge $25/hr for simple ad production. We work with several graphics designers and production companies for more complex tasks and are happy to provide references. We do not charge for scanning a business card and tracing a logo. We do not charge for production if you have a print-ready ad; you only pay for the actual ad rate. Changing specials text, menus, etc, counts as simple production.

Any production for political ads, ads for PACs, or political organizations must be prepaid. Any excess payment will be refunded. We hate having to do this, however due to non-payment on several large ads, we have no recourse but to require this of all political ads.

Ad Quality

We are very proud of our paper and require high-quality, non-offensive ads. This means no offensive language or images. Implied violence, sex, or suggesting the commission of a crime are not permitted. We do not allow ads that appear to be stories!

Political Ads

All political ads are REQUIRED to be boxed (an outline around the ad), and the words POLITICAL AD in at least a 9-point font shall be prominent. All political ads MUST disclose who is paying for the ad, and once the election is over, it WILL be dropped (1 ad thanking voters is permitted in the issue directly following an election. If the campaign purchases more than five ads, this ad will be free.) All political ads MUST be pre-paid. No Exceptions.

Web Advertising

Get your ad on our website! 350px x 350px ads are placed in various places around the website. Currently, an average ad is viewed about 1,000 times per month. Foxys Publishing now accepts web-only advertising. For a 350px x 350px ad, our rate is $5 per month, per ad. Our print advertisers get a very special rate. For print advertisers, you may place an ad (either your print one or one specially developed for the web) for only $2 per month per ad.

Web-only advertising has many of the same requirements as our print ads, and they do require a URL target for the ad. We reserve the right to refuse a web ad based on the link’s destination, in addition to the same criteria of our print ads for ad content.

Political ads MUST follow all of our political ad requirements. Political web ads are the same rate as regular ads, as there is currently no quantity discount.

Guaranteed placement of Ad

All ads we accept for prepayment will have space reserved for your ad as long as we have your ad on file. If your ad is NOT on file by the prior week’s deadline, you will NOT be guaranteed placement. This is called standby. If you MUST have an ad in the next issue, you should get your ad to us more than a week before the deadline for the issue. Advertising often determines the size of our paper, so if we don’t know we need the space, we will not allocate it. We always try to get standby ads into the paper, but there isn’t a guarantee. If an ad does not run because of a problem with content or because you request us not to run it (even if you change your mind later), it will NOT be guaranteed. If we do not place a guaranteed ad, you will not pay for that ad, and a makeup placement (for free) will be made.

Ads on terms also will have their most common ad space reserved. If you change the size of your ad with less than seven days’ notice, we can no longer guarantee your spot. Again, if we can not guarantee your space, we will try to get the ad in the paper. Generally, the more time we have, the more likely we can get it in the paper.

Special Areas of the Paper

Obituaries, Faith Directory, and the Front Page Banner Ad (at the bottom of the front page) are special ads with different pricing and requirements. For pricing on these ads, you can either fill out the form below, and we’ll send you an estimate, or you can give us a call at (406) 604-8929, and we would be happy to discuss these special areas with you.

The Front Page Banner ad is limited to one advertiser, must be prepaid, and is first come, first served. Because of its location, we reserve the right to refuse any ad for any or no reason at all. Currently the Front Page Banner is NOT available…

Obituary Ads are limited to Funeral Services, Cemeteries, grief counseling, and Churches / Faith Centers. Over-sized Obits, or out-of-area obituaries, are handled on the form located on our Obituaries page.

Pricing

All display ad pricing is based on Columns/Inches of space. A column in our paper is generally 1.75″ wide. So a 3 1/2″ wide ad is two columns wide. If that ad is 2″ tall (the same size as a business card) then the ad is 4 column/inches (2 columns wide X 2″ tall=4 column inches) In this manner, any ad can be calculated for size and inclusion in the paper. The largest single ad we accept is 8 columns/ x 9 inches tall (adjoining pages, 2-page ad.) Because full and two-page ads are required by postal regulations to be charged for the margins, a single-page ad is 38 columns/inches, and a two-page adjoining ad is 76 columns/inches. We can do sequential ads, so many one and two-page ads are sequenced to accommodate larger ad spaces.

Ad pricing shown on this website is for General Range of Paper (ROP) ads. Ads specific to a particular page may have a higher or lower price, depending on the page they reside on. Generally, it is more expensive if the ad needs to be on a particular page. An exception is the Obituary and Faith Directory Sections. All ads in the Obituary section MUST be for funeral homes, funeral services, cemeteries, mortuaries, grief counseling, or other related services. All ads in the Faith Center must be faith-related (and may contain the permitted services of Obituaries.)

Note: Long-time advertisers and organizations with certain circumstances may have different ad rates. The pricing and rate charts are very general. It is usually best to work with us to find a package which will achieve your goals and follow your budget.

Refunds / Credits

Refunds or credits will ONLY be given on prepaid ads if your ad did not run through no fault of your own. If you pull an ad from an issue and do not provide a replacement, you only qualify for a refund if you give at least five business days’ notice before the Ad deadline. If an ad is prepaid, but no ad is submitted (and no default ad is on file), we will refund 25% of the ad fee, as we cannot offer the unused ad space to another person. If this happens repeatedly, we will NOT reserve space for your ad, and you can only buy stand-by ads (no guarantee of placement)

Invoices

We use digital invoicing everywhere we can. This helps reduce overhead and lowers the price of all ads. HOWEVER, paper ads are available. A $2 paper invoice charge will be added to all paper invoices. This is to cover postage, materials, and handling of paper invoices. If you wish to pay your digital invoice by check, please print the ENTIRE invoice and include with your check for fastest processing.

Terms and payments

Foxys Publishing has eliminated contracts. All ads are subject to current Foxys Publishing Advertising guidelines and policies. Discounts are based on a sliding 1-year history of ads, except political ads, which are based on a single sale with prepayment. Each ad placed (and more than one can be placed in an issue) contributes to the next pricing tier. Tiers are based on billed ads.

We require pre-payment on new accounts if your company does not meet our Terms criteria. Once an account is established, you may be placed on monthly billing. You will receive a bill at the end of the month for all unpaid ads, retail copies, or business editions due. Bills are Net7; you have seven days to pay the bill, or a late fee of 1.25% is added to the bill. If your bill is more than five days delinquent, your account is placed on hold, and no new ads will run. If a bill is more than ten days delinquent, you will be placed on pre-payment, generally for at least one year. Delinquent accounts mean that everyone else must pay more for their ads. We would rather not do that. If you know your bill is going to be late, contact us. We are reasonable and will work with people who have things come up.

ALL POLITICAL ads are REQUIRED to be prepaid. Discounts are applied based on the number and size of ads at order time. Future orders will NOT take into account a previous order. Political ads CAN NOT RUN UNLESS PAYMENT IS MADE.

Unpaid ads planned for the future do NOT reduce your rate until those ads are billed. Ads that are billed MUST be paid promptly. Invoices (if on invoicing or Terms) that are five days delinquent will RESET your discount history and increase your ad rate immediately. Invoices over ten days delinquent will put your account on pre-paid only. If you are prepaid and you pre-pay for ads to be used in the future, they will count towards your discount (and it will be immediately applied), provided that the ads are used in the next year. We never allow ads to be prepaid more than a year in advance; any ads prepaid more than a year ago are lost. Improperly using discounts could reduce your discount rate for the next year.

The following chart shows an example of discount tiers and rates:

WHCI$4.00
0-7 Ads
$3.50
8-15 Ads
$3.00
16-23 Ads
$2.75
24-31 Ads
$2.50
32+ Ads
Notes
1.75″1″1$4.00$3.50$3.00$2.75$2.50
1.75″2″2$8.00$7.00$6.00$5.50$5.00
3.5″2″4$16.00$14.00$12.00$11.00$10.00Business Card
3.5″3″6$24.00$21.00$18.00$16.50$15.00
3.5″4″8$32.00$28.00$24.00$22.00$20.00
3.5″5″10$40.00$35.00$30.00$27.50$25.00Quarter Page
3.5″6″12$48.00$42.00$36.00$33.00$30.00
3.5″6.5″13$52.00$45.50$39.00$35.75$32.50Third Page
3.5″7″14$56.00$49.00$42.00$38.50$35.00
3.5″8″16$64.00$56.00$48.00$44.00$40.00
3.5″9″18$72.00$63.00$54.00$49.50$45.00Half Page
7″3.25″13$52.00$45.50$39.00$35.75$32.50Third Page
7″4.5″18$72.00$63.00$54.00$49.50$45.00Half Page
7″9.538$152.00$133.00$114.00$104.50$95.00Full Page
Note, for exact pricing, call (406) 604-8929
Please enable JavaScript in your browser to complete this form.
Your Name
Title of your ad, useful if you end up having more than one ad!
Type of Ad
Please note, the Faith Directy Ad and the Obit Ad are for display ads in those sections. Any ad accepted there has different pricing, and are limited to certain situations. Please see the documentation on this site for more information.
Click or drag a file to this area to upload.
You may upload one image file per ad. This file should be sized correctly, however if you put the ad size (in inches) in the ad descripition, it will help ensure that it is inserted properly. Ads for Faith Directory may not be larger than 3.5" wide by 2" tall all inclusive.
If you don't have an ad, please give us a description of what you want. If your mailing information to us, please put that you are mailing it here, and the date you sent it. Note, we do not have the ability to wholesale make ads for people. Often we refer clients to outside graphic designers / Marketing companies.
Where you would like your ad to point to if online. If there is no URL, we will not post your ad online. Note that at this time, every print ad is entitled to a online web ad. See documentation on this site for more details.
Location
Please select where you would like your ad to run
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